Looking to get more comfy with video marketing?
Pull up a chair on Tuesday, August 14th, because we're hosting #CouchCon, a virtual conference all about using video in your marketing strategy
Attend as many sessions as you'd like from the comfort of your couch, desk or lounge chair, and get ready to learn from the best marketers in the business. From conversion optimization and email marketing to social media and content strategy, our speakers will cover it all.
Growth Marketer HubSpot
Senior Product Marketing Manager LinkedIn
Using Video Throughout The Funnel—How Video Is Changing The Marketing LandscapeLIVE
In this live keynote address, Wistia CEO Chris Savage will talk through a new way of thinking around video and the marketing funnel. Tune in at 12PM ET to learn about opportunities you might be missing out on, tracking conversion attributes, and pulling metrics that make sense, as well as how to use video in new channels like Instagram TV.
Video Learning: How HubSpot Academy Builds Trust With Online Education
In this session, HubSpot Academy's Eric Peters will teach you how HubSpot creates educational video content that inspires. You'll learn the creation frameworks, production systems, and promotion processes that have led to their free Inbound Certification, one of the most widely recognized marketing certifications in the world. Leave this session with the know-how to start creating transformational education, without the 30-person team of professors, content editors, video producers, and designers.
The B2B Video Marketer’s Report – 2018 Edition
Join us to learn about the latest in B2B video marketing and to hear what marketers and audiences are looking for in video ads in 2018. We’ll also share tips and tricks for tweaking your video to appeal to a B2B audience and optimize for retaining attention.
Marketing Manager Unbounce
Digital Marketing Strategist Buffer
+ Phil Byrne
Enterprise Account Executive, Sr. Product Education Manager Intercom
Ch-ch-ch Changes: Using Video on Landing Pages to Delight, Convert, and Communicate with Customers
Learn how Unbounce used video to enhance a campaign and bring in a whopping $660K in revenue. With a spotlight on a customer marketing campaign that had incredible results, we'll walk through all the subtle ways video can both delight customers and help communicate change. After this talk you'll know how to use Wistia, Unbounce landing pages, and email all together to encourage conversions!
How Buffer Generated More Than 2,000,000 Video Views on Social Media in One Year
This session is a deep dive into how Buffer creates engaging videos for social media that continuously drive more than 2,000,000 views each year. You’ll get tips on generating content on a consistent basis, using tools to create video with no expertise required, and how to use video to your advantage.
How Intercom Made Videos More Useful, For More Of Our Teams
Join Will Holden and Phil Byrne as they discuss the use of video in different parts of the customer lifecycle at Intercom. Find out how their sales team uses video and GIFs in outreach emails and in-app messages, and how usage of educational video content has helped shape the content itself, into a more dynamic format that complements Intercom’s SaaS subscription model.
Director of Marketing Camtasia
VP of Marketing LiveIntent
Marketing Manager Toast
Nurturing Leads With Video—A Guide For What Videos To Use Where in the Funnel
We’re all focused on generating leads, but are you using video to nurture them through the funnel? Video is becoming the preferred method for gaining information, and one of the most effective ways to attract and engage with customers. This session will highlight how video can move customers through the digital marketing funnel, as well as offer practical tips on ensuring the most effective video content.
Beyond Product Demos: Using Video to Build Trust and Authority with Audiences
Video is great for platform demos and tech overviews, but it can also be a powerful channel to build relationships and trust with your audience through thought leadership. In this session, you’ll learn how a lean marketing team launched their own successful video series while staying agile, inspired, and under-budget.
Launch your Product in Style: Using Video to Attract Your Target Audience
Product launches are never easy. Marketers are often tasked with making sure that the right audience hears the right message and stays engaged enough to take the next step towards product adoption. Watch Phil Wesson, Video Marketer at Toast, explain how they developed specific video content to appeal to targeted business types and provide social proofs of their latest product release, Toast Go.
Customer Success Wistia
Co-founder Forget The Funnel
Showcasing The Success of Marketing Video: The Video Metrics To Show Your Boss
In this session, Keara will walk through how to set up, report on, and take action on your marketing videos. She'll leverage her experience working with hundreds of Wistia customers to help you identify key metrics for your goals, ways to collect analytics, and how to interpret the data to inform your next steps.
How To Plan & Launch A Video Workshop Series That Generates Thousands of Leads
In this session, you’ll learn the steps you can take before launching your new video series: steps that will ensure you launch to a big, eager audience of folks who can’t wait to see what you’ve been working on. These are the exact steps Claire Suellentrop and Georgiana Laudi took before launching Forget The Funnel. The result? Over 400 waitlist signups for their series within 24 hours, and thousands of subscribers within the first 3 months of launch.
How to Fuel Growth with Video: Increase Retainers and Improve Client Retention
We increased our monthly retainers by 40-50% while keeping our customers happy using video services and this is your chance to find out how. Learn how to harness the actual and perceived value of video to drive your content strategy, social advertising, email, and more all while increasing your bottom line and your clients.
Content Strategist Zaius
Using Video As A Promotion Tactic: What We've Learned From The Empowered Marketer
Cara Hogan launched a multi-media interview series focused on how B2C and e-commerce marketers grow their businesses. She found that video was one of the most successful tactics for promoting longer-form audio and text interviews. In this session, learn how Zaius explored the ways video can serve as a promotional tactic and how you can apply that to your own content marketing.
Grab your seat for CouchCon
Sign up today and get access to all the sessions on Tuesday, August 14.